Forms of Viral Marketing

There are several distinctive approaches to a viral marketing strategy.


1. The “Pass-Along” is the most universal form of viral marketing. On the internet, web sites that solicit their customers to tell-a-friend, usually through an email, about their goods and services are a classic case of pass-along messaging. Sometimes, however, there is the danger of that email being categorized as “spam” by some email providers. Therefore, it is crucial that the “from” and “subject” lines do not include any words that might be interpreted as spam.


2. Enticement Viral Marketing. This is a marketing practice used by businesses where users are offered gifts or bonus products when they refer someone to the organization. This strategy is often more successful when the referred individual must take action for the bonus to be obtained.


3. Covert Viral Marketing. As the name implies, this is the trickiest viral to recognize. Covert Viral Marketing fires a viral message that is masquerading as just a curious web page or an interesting tidbit of news without evident link citations.


4. Fringe Gossip or Buzz Marketing. This particular form of viral marketing is widespread in the entertainment world. One noteworthy example is the spread of controversial subjects, like star studded actors marrying, divorcing, getting arrested, having babies, etcetera. And when these hullabaloos precede the release of a movie, the word-of-mouth publicity for the flick spreads like a virus.


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